Getting Results From Your First Google Adwords Ad

Google Adwords remains as the premier paid traffic source in the internet today, and any business can setup and run ads on the Adwords network within hours. However, you are limited to just 35 text characters per line so you have to type in a specific manner to get favorable results. You just need to learn how to write ads specifically for Ad words in order to profit from it.

Expert adwords users follow a basic structure when composing their adwords ad. Read on if you are a new Google adwords user and use these guidelines in writing your first ad.

1. Use the keyword in the headline. Perry Marshall and Bryan Todd, authors of the book "The Ultimate Guide to Google AdWords" explain that more people click on ads when the headline includes the keyword or keyphrase that they were searching on. Use this to your advantage and capture people's attention instantly.

2. Describe your benefit in the second line. People are more likely to respond and click an ad if the ad clearly states a benefit near the title. Make sure you are listing your benefit on the second line, not your offer or a feature. State what they will gain from you before giving out the details of your offer.

3. State a feature or offer on the third line.  After 'giving them what they want', its time to support your benefit by stating a feature or your special offer. Keep it short and simple, and make sure this line does not overpower the second line.

4. Include your landing page in the last line. You can enter any URL you want on the last line and lead surfers to any page on the web. Many Adwords users make the mistake of assuming that they have to enter their website's homepage URL. You can setup a different landing page for each ad you run to encourage more clicks and even track your performance.

5. Test results with a similarly written ad. Split-testing means running two similar ads at the same time to see which one will gather more clicks. You can still use the same keywords and keyphrases, but tweaking these slightly and measuring for performance can help you generate more clicks on each ad run.

Don't be afraid to start your very first Google Adwords campaign.You'll soon be able to grasp the dynamics of a successful Adwords campaign with practice. Follow these guidelines and start running ads now.